Collect fonts and get familiar with different styles and characteristics. Learn how to the build design with the type that you love. We also suggest looking at artists who use type to create their art. Pay attention to how type is used to express a brand. Every product and media channel uses type.

What is your advice for people new to typography? Sometimes the answer is the first group you found, other times maybe the fiftieth combination. You’re going to play, trying different combinations to see what they express. If you pick three fonts, you aren’t going to settle for one or two design combinations. What is your advice for designers working with fonts?ĭon’t be afraid to explore and experiment! The more you work with type, the better you become. Strong and bold? Whimsical and fun? Delicate and elegant? Aggressive and loud? Happy and energetic? Serious and academic? Identify that feeling, and then look at the form that reflects it the best. We always think that form follows feeling. What is your process for selecting typefaces? It can be industrial, elegant, luxurious, or architectural.īecause there’s an honesty to them. Sans-serif is flexible - from thick to thin, to short and tall, and to bold and refined. For the headings, non-serif fonts like Arial and Helvetic are recommended and for the body, Serif fonts. It gives us a lot of textures to work with. Experts recommend a mix of Serif and non-Serif fonts. Because we love sans-serif! It’s bold, clean, and modern.

What is best microsoft sans serif font